Ad Infinitum
Ad Infinitum is the award-winning podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine and each episode's guest.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Ad Infinitum
What Makes Audio Ads Work (Live from Podcast Movement, Washington DC, 2024)
What actually makes an audio ad work?
The answer is what Ad Infinitum is all about, and also a recurring session at Podcast Movement since 2024.
In this special live-recorded bonus episode, Stew Redwine — Executive Creative Director at Oxford Road and host of Ad Infinitum — takes the stage at Podcast Movement 2024 in Washington, D.C. to share seven proven principles that make audio ads perform for the first What Makes Audio Ads Work talk.
Across 20 minutes and 55,000+ ads worth of insight, Stew blends behavioral science, storytelling, and sound strategy into a crash course for brands, hosts, and creatives who want their ads to work harder.
It's like a live version of Ad Infinitum, without the ad breakdowns. That didn't come until What Makes Audio Ads Work Volume III.
You’ll learn:
- Why understanding the listener is everything
- How sonic branding beats visuals 7x in recall
- The neuroscience behind sound, memory, and emotion
- Why “just do what’s in the script” still works
- Seven truths of high-performing podcast ads
Recorded live at Podcast Movement, August 2024 — Washington, D.C.
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
